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Does Your Child Need More Adventure In Their Life? Download Free Packs

Elastoplast launches Adventure 4 Kids! with TV adventurer Nick Baker to
inspire families to get adventurous

“Having adventures and learning through experience is an essential part of
childhood!” – Nick Baker

Research by family plaster brand, Elastoplast, reveals that 85% of children
are longing for more adventure in their lives. The startling statistics
highlight that half (52%) of children have never camped out in their back
garden or taken part in any adventure sports. Parents are also feeling the
pressure with 40% admitting they don’t have the time or money to arrange
adventurous experiences for their children.

4 out of 5 parents agree that it’s crucial for their children to
experience adventure. However, concern for their kid’s safety (55%), not
having the skills and lacking the confidence (20%) to cope with new
activities is holding parents back.

To support parents and inspire children, Elastoplast is launching a new
campaign, Adventure 4 Kids!, with adventurer and TV wildlife presenter, Nick
Baker. “Experiencing outdoor adventures cannot be underestimated. As a
kid, I remember the excitement of getting outdoors and having my own mini
adventures! From building my first tree house to staying up late to watch
the stars – it’s these experiences that stay with you for life. Allowing
children to experience risk in a controlled environment helps to develop
their ability to face risks in the future and builds their confidence.”

Elastoplast is giving kids the opportunity to recreate their adventures and
tell the stories behind their cuts and scrapes using an online interactive
story-teller at http://www.elastoplaststories.co.uk. Kids can create their very
own story-boards by clicking and pasting plaster shapes chosen from a
selection of creatures, people, plasters and backgrounds. The best story
will win a luxury 5 star family holiday to Greece. For all the details and
full terms and conditions please visit www.elastoplaststories.co.uk.

For the first 1000 stories submitted on the website, Elastoplast will donate
£5 to children’s charity, Over The Wall (a charity which provides
life-changing experiences and adventures for children with serious

Also available to download and print off from the Elastoplast Stories

• BECOME AN ADVENTURER pack for children – full of fun-filled activities
to teach kids aged 6-10 about safety, decision-making, basic first aid and
other essential life skills

• KIDS’ LIFE SKILLS pack for parents gives expert advice from child
psychologist Dr. Mandy Bryon from Great Ormond Street Hospital, along with
practical activities to help parents teach their children essential life
skills including independence, ingenuity and safety.


About mumsarcade

Mother to three children Reviewer of products that make mums' lives easier or more fun


One thought on “Does Your Child Need More Adventure In Their Life? Download Free Packs

  1. Oh these sound really interesting same that Baba is only 2 but its something that I would be interested in for when he is older. xx

    Posted by Kerry | August 6, 2011, 9:49 am

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