DJ and mum-of-three Sara Cox shows us how to enjoy good old-fashioned, simple fun this summer
Today sees radio DJ Sara Cox launch The Dairylea Campaign for Simple Fun, which aims to help encourage parents to revive the memories and fun times from their own childhood for their kids today.
As a mum of three and one of the nation’s favourite female DJs, Sara Cox has been revisiting some of the games and pastimes of her youth to help promote the benefits of simple fun, games and pleasures for children today. Known for her down-to-earth attitude, Sara admits she enjoyed the chance to have some good old-fashioned fun. Speaking about the campaign, Sara says,
“As a busy mum of three, I know how hard it can be to find the time to get back to basics with play! After a long day, I know that it can be tough to think of games and ideas for the kids, and the telly can often win out in the battle for their attention. That’s why I am supporting the Dairylea Campaign for Simple Fun.
“Launching the campaign is the Dairylea Simple Fun Report, which found that many of us parents don’t remember the rules to the simplest of games, including British Bulldog and Marbles – I for one couldn’t remember them so I’m really happy to help raise awareness of the simple activities we can do together as a family.”
Over the next six months, the team at Dairylea will be providing ways to help parents bring to life the simplest of pleasures.
Facebook.com/Dairylea will become a forum dedicated to play where parents can share memories, and child experts, such as Tim Gill, will host ‘chats’ on play. There will be weekly competitions with prizes that all the family can enjoy as well as tips and advice on easy ways to create simple fun.
What’s more, to help parents bring the simple pleasures to life for their children this summer, the team at Dairylea is launching The Dairylea Community Fund to offer parents the chance to win £4,000 to help fund a fun community project in their local area. Parents will be able to apply for the Dairylea Community Fund by posting their wishes for the money and will be judged by Childhood Play Expert Tim Gill, a guest mummy blogger and the Dairylea team.
Authored by childhood expert Tim Gill, The Dairylea Simple Fun Report* launches the Campaign for Simple fun and reveals that 84% of parents feel childhood is more complicated for their kids today, dominated by computers, constrained by parent fears and the pressures of a busy school life.
The research, which questioned 1,000 parents and 1,000 children between the ages of 5 – 11 reveals an entire generation growing up with less time and freedom than their parents to enjoy spontaneous play, fun and the simple pleasures in life.
To find out more about the Dairylea Campaign for Simple Fun, watch Simple Fun videos and learn how to apply for The Dairylea Simple Fun Fund visit www.facebook.com/dairylea.