Celebrating Mums was delighted to accept an invitation to try Fox’s new biscuits called Ambers.
All three Fox’s Ambers launch variants come in 170g packs. The range comprises:
*Fox’s Ambers Milk Chocolate – Fox’s secret recipe of crunchy golden honeycomb biscuits, dipped in chocolate
*Fox’s Ambers Praline – Crunchy golden honeycomb biscuit baked with praline and dipped in chocolate
*Fox’s Ambers Caramel – Crunchy golden honeycomb biscuit baked with caramel and dipped in chocolate
The founder of Celebrating Mums grew up very close to Fox’s biscuits factory and knows that Fox’s biscuits tend to be lovely. However, these new biscuits are particularly good as an everyday indulgence, afforable yet with that sense of a real treat. Everyone loved them from small children to elderly people although with the chocolate hit we think they will be a great hit with mums.
Commenting on the launch, Rachel Moffatt, Brand Sector Director for Fox’s Biscuits said: “The launch of Fox’s Ambers is a very exciting moment for us; one that we hope will redefine the meaning of an everyday biscuit for consumers. Indeed, the carefully developed range will make indulgent flavours like praline completely accessible and affordable to biscuit lovers everywhere. Fox’s Ambers defines the very core of what Fox’s is about: a better class of naughtiness that packs a powerful punch of pleasure with every bite.”
The Fox’s Ambers range will launch with a Manufacturer Recommended Retail Price of £1.39. The new range set to be available at all major supermarkets and independent retailers.